Insight recognised a need to streamline its localisation processes whilst maintaining a strong focus on quality and timely delivery.

The solution was to bring Insight's own team of in-country experts into the centralised LanguageWire Platform system. This solution allowed team members to collaborate with ease, translate content at scale, and improve consistency, productivity and quality.

Leveraging machine translation supported by up-to-date translation memory and company-specific term base, Insight has ensured consistent content quality in all languages.

Brendan Walker, Digital Manager for EMEA, highlights that the high-quality machine translation has significantly reduced the need for manual editing and accelerated content delivery. This efficiency means the content is ready to go live sooner, and teams feel more confident translating material in greater volumes.

“One of the biggest things LanguageWire has helped us with is translating at scale and being able to publish a lot more localised content. We can now comfortably translate content for a campaign in just a few days”, says Walker.

Walker explains that before using the Platform, the volume of emails, phone calls and overdue projects was immense. With the LanguageWire Platform, teams have been able to cut emails out of the translation process, ensuring smoother collaboration:

"One of the major benefits that I've seen is that the system sends out reminders and notifies team members to collect or work on a project, which has helped stop the back and forth and having to chase people around. Now changes can be made so much more seamlessly."

Brendan Walker,
Digital Manager at EMEA at Insight

Since becoming a LanguageWire customer and integrating its team to the LanguageWire Platform, Insight’s content management process has run smoothly, reducing stress and workload issues for the team.

Since moving to LanguageWire, Insight has seen a difference in streamlined workflows, productivity and content quality. Walker says he has received great feedback from various regions, and teams are very happy with the quality of the machine translation output:

"Team members are more than happy to push content to LanguageWire. The trust has been built, and the quality of content speaks for itself. Since moving across to LanguageWire, we've seen translation quality increase from 80-85% to 96%."

Brendan Walker,
Digital Manager at EMEA at Insight

Walker also highlights that productivity has significantly increased, with the LanguageWire Platform saving not just days, but weeks of time for multiple team members, as required changes can be made quickly. The system has helped map out the content creation process from translation to desktop publishing (DTP) – and enabled faster content deployment.

Walker describes the collaboration with LanguageWire as fantastic, highlighting significant cost savings as a major benefit. He praises the quality of customer care, noting every need has been met with outstanding support. Walker says that Insight’s success has been so impactful across the business that he’s recommending LanguageWire to other departments and planning to integrate more of its solutions in the future.

“For us, LanguageWire is simply the tool that we would like to utilise moving forward as a business. LanguageWire has completely revitalised the way we create content at scale and has supported the teams in streamlining their workflows across EMEA to assist us in creating more content in less time and less cost”, concludes Walker.