Author: Jesper Lehrmann
Product Director, LanguageWire
LinkedIn
Speed up and simplify translation in Drupal
Author: Jesper Lehrmann
Product Director, LanguageWire
LinkedIn
Drupal translation integration
For today’s global businesses, translation is no longer a nice-to-have afterthought, but a must-have requirement for success. Translated content can help businesses to increase brand value and expand their market share. A study by Common Sense Advisory looked at the relationship between translation budgets and financial performance of Fortune 500 companies. The results weren’t all that surprising. Companies that invest in translation were 1.5 times more likely to enjoy an increase in total revenue.
Translated content also builds trust. And trust in the brand matters. When you take away price, trust in the brand is the main reason consumers choose to buy from one brand over another. Consumers also prefer to buy from companies that have information in their own language. In fact, 72.1% of consumers spend most, or all, of their time on websites in their own language.
If you want to build trust with your consumers, you need to provide information in their own language. English-only websites are not sufficient.
If you’ve ever tried to translate a website, you know that it can be a time-consuming task. You copy and paste text from your content management system (CMS) into a Word document so that you can send the text for translation. You then get the translations back and send them for validation. After that, you incorporate any changes and then copy and paste text into your CMS for each language version of each page. When website translation involves so many manual steps, it’s no wonder that it takes so much time. Mistakes easily creep in. Fixing these mistakes adds even more time to the process.
Translation turnaround time is critical. One survey found that speed is more important than the price or quality of the translation. When it comes to speedy website translation, integrating translation directly into your CMS automates the process, reduces errors and saves time.
The main benefits of the LanguageWire Drupal Connector are speed and simplicity. The time that such tedious, manual steps described above takes is cut in half, and the translation process is replaced with an automated one. With a connector, you don’t need to copy and paste text or keep track of the different language versions. You create your page in Drupal and send the text for translation directly within the CMS. When the text is translated, you get it back in your CMS in a ready-to-publish condition.
Try it for yourself! Use the calculator and find out how much time you’ll save with a LanguageWire Drupal Connector.
Number of web pages you need translated
Number of target languages
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The LanguageWire Drupal Connector is a solution you can trust. It is developed by LanguageWire’s own in-house development team, and it uses the Translation Management Tool (TMGMT) module. The TMGMT is an established extension for Drupal that makes it easy to translate content.
The LanguageWire Drupal Connector is also secure. It is technically robust for maximum stability so that you won’t lose jobs or completed translations if there is a network interruption.
Here are some of the benefits you’ll have with a Drupal Connector:
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