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Trusted Shops
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How LanguageWire Streamlined Trusted Shops' Content Creation and Localisation Process

Customer reviews, the Trustmark, Buyer Protection and much more: Trusted Shops has been ensuring real trust in the digital world through unique online solutions since 1999. They have created a reliable network across Europe with the ever-growing Community of Trust, already comprising over 32,000 online shops and more than 40 million consumer memberships.

So when they reached out for help with content creation and localisation, LanguageWire was excited to jump in and be part of their journey.

“LanguageWire is where you’ll find great translations, a fantastic team, and a range of valuable products like its Smart Editor and integrated Translation Memory.”

Beate Eckstein,
Corporate Language Manager at Trusted Shops

Trusted Shops Instagram

The Challenge: Managing a Growing, Complex Content Operation

Trusted Shops operates in multiple countries, handling B2B content in eight languages and B2C product content in up to 15. 

As the company grew, managing high-quality, consistent localised content became a major challenge. An outdated CAT tool, multiple agencies, and internal proofreaders and translators led to more bottlenecks, missed deadlines, and inconsistent quality.

It was clear the content creation and localisation process needed a complete overhaul.

Trusted Shops man

The Solution: Enter LanguageWire

To streamline the content creation and localisation process, Trusted Shops partnered with LanguageWire, adopting the Smart Editor with an integrated Translation Memory and Termbase.

“The initial onboarding process was smooth and tailored to our business requirements. LanguageWire and its Customer Success Director, Tatjana, were very professional and responsive”, says Beate Eckstein.

Here’s how the partnership made a difference:

Consistent Quality: Previously, translation quality varied depending on the agency. With LanguageWire, Trusted Shops now enjoys uniform language and terminology across all markets.

Streamlined Processes and Faster Turnaround: Trusted Shops now enjoys a faster communication channel. Instead of navigating through multiple project managers, agencies and internal proofreaders, departments can now place translation orders directly.

Increased Independence and Flexibility: Decentralising the translation process has made Trusted Shops more agile. Each department now handles its own translation requirements, whilst Beate’s team focuses on quality and coordination.

“We used to rely heavily on project managers. But now we can manage our own content, saving time and resources. What once took a week now only takes a day.”

Sarah Sandführ,
Team Lead UX Content & Localisation at Trusted Shop

Trusted shops rating

The Results: Greater Productivity, Better Content, Simpler Workflows

By partnering with LanguageWire and integrating its Smart Editor, Translation Memory and Termbase technology, Trusted Shops has seen significant improvements in content quality, project completion speed and workflow efficiency.

"We’re now more independent in localising our content, which suits our hybrid company model perfectly”, Sarah Sandführ concludes. "Partnering with LanguageWire has greatly enhanced our productivity and content quality."

How can we help you?

Your journey to a powerful, seamless language management experience starts here! Tell us about your needs and we will tailor the perfect solution to your enterprise.

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Founded in 2000, LanguageWire offers a language management ecosystem enabling enterprises to engage and communicate with any audience across the globe through bespoke AI technology and human expertise. Pursuing its vision of making global communications smarter and more efficient, LanguageWire adapts solutions to customer needs, automates workflows, and delivers multilingual communication services within a secure infrastructure.

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