Together, LanguageWire and Optimizely implemented a connector solution to provide a seamless integration between Optimizely’s CMS and LanguageWire’s language management ecosystem. This integration allows Optimizely to maintain a complete overview of their localisation efforts from start-to-finish, all within their preferred work environment. Furthermore, adding post-edited machine translation (PEMT) to content workflows has resulted in greater efficiency, whilst maintaining quality expectations.
“With LanguageWire, we have a better overview of translation projects.
Malin Carlsson,
Digital Marketing Manager
The Optimizely marketing team’s onboarding process involved reviewing, testing and handpicking a team of professional language experts with industry experience who were best suited to localise their content. This team quickly developed a deep understanding of Optimizely’s specific needs and goals in order to work side-by-side with them to deliver successful localisation projects.
“What makes a world of difference is the fact that our translators are hand-picked. We ‘know’ them and we can communicate with them directly.”
Malin Carlsson,
Digital Marketing Manager
The cooperation between Optimizely’s team and their team of language experts meant that on top of the overview of all translation projects they had gained through the Connector and LanguageWire’s language management ecosystem, they also had the ability to provide and receive feedback on their translations in order to continually improve quality and maintain a consistent brand voice across all languages, markets, channels and materials.
